Retail pricing strategy12/19/2023 ![]() ![]() At this stage, all colours and sizes are usually available across all sales channels. When a new trend is in vogue, retailers would drop a new collection at a high price point. The best example of using a high-low pricing strategy could be the fashion retail industry. Increased Footfall/Website Hits: The pricing strategy helps get more eyeballs and expand the customer base for the brand.Turning Inventory: Slow-moving inventory at retail outlets can be liquidated quickly with a high-low pricing strategy.It also helps cater to an aspirational market who can become brand advocates Enhanced Sales: Various price levels offered especially during promotions and campaigns can generate additional sales and appeal to more price-sensitive consumers. ![]() This psychological pricing creates excitement because customers know that the price will rise once again ![]()
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